Everyday Design Inspiration

Brentwood Pointe Apartment Homes

The Brentwood Pointe is a good example of an ugly design. This is a two dimensional ad. It is a black and white flyer with some information that you can’t even read, because text is to small to read on images. The call to action is to call Brentwood Pointe for an apartment to rent. The target audience would be anyone of the age to rent a home to stay in who doesn’t want to buy a house yet. Their logo was create by using colors and effects and when printed in black and white these effects make the logo look unprofessional and a little dark and difficult to read. Typography goes well with the poster and is short and to the point. However, the type in the room is difficult to read. The production process included nothing that is extra eye catching or special effect.

Hitachi

The Hitachi is a good example of good design. The color is good because it is an eye catching red. This will help it stand out on the shelves in the stores. It is also good because it goes with the theme of the product, simplicity. Typography is legible and not overwhelming, again going with the theme of simplicity. The logo is a simple all text logo that communicates the company and the brand effectively. Target audience is those who need high storage for their computers and may not be to tech savvy and would like a simple drive and a simple instillation process. Call to action is to pick this product over others and buy it. The production process is fairly simple. They made use of a COB of this product.

Kool-Aid

The Kool-Aid is a great example of a great design. The colors are appropriate for the flavor it is marketing. The bright colors are appropriate to catch the attention of young kids.  The typography is appropriate for all the type corresponds with the logo which is made completely out of type. Along with the logo they added their mascot the Kool-Aid man. The target audience is young kids who want a tasty refreshing beverages and mothers who would like to see their kids drinking drinks that are low in sugar and have a good source of vitamins. The call to action is the Kool-Aid company wants you to by the 35% less sugar grape Kool-Aid drink mix. The production process was a little different in the fact they printed on plastic that shrinks around the size of the container. This also included die cut in order to make a easy to tear off label for the lid.

Billboard: this is a good example of a bad design on a Billboard. The colors are really dark and makes it difficult to read while passing by. The type is fairly legible size. The display type that says “The Three Avengers” is hard to read while passing by. The logo is not the most prominent feature making it hard to know what company is advertising. The target audience is anyone who is of the legal driving age or above who would be driving down downtown Pittsburg, Ks. that is interested in buying a new vehicle. The call to acting is confusing when you have little time to read while driving by. It makes it look for of a movie advertisement then a vehicle advertisement since it says “Now Playing.” The production process was simple though they make use of a COB of their vehicles.

Amanda Couch in Pittsburg, Ks, took all photographs. All other information is domain knowledge from Amanda Couch.