The old logo has a defiant feel of being cheaper and could reflect that their products are cheap. You do not want this image in this business. With the new logo it gives a feel of a higher quality product. They kept the golden price tag that they have became known for in their new design. It is simple and the name Best Buy stands out more than the tag itself. They use this new logo for products and advertisement. They have neon signs at the top of their entry ways with this new logo. They also used it when sponsoring events. The new logo became their whole new brand. I like the old logo better it stands out and gets your attention. It have the feel that if you buy this bust buy product with this yellow tag that says best buy on it, you will get the best buy.
Information source: http://www.underconsideration.com/brandnew/archives/best_buys_new_tag.php
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