Lawsuit Article Review- Chapman High School Logo

Chapman High School in Kansas has been using their leprechaun mascot since 1967. In 2008 a tornado took out 80% of their school facility this got them national attention.  Notre Dame realized the similarities of their mascot and Chapman’s mascot. Once Notre Dame realized this they sent an official letter to Chapman insisting for them to change their mascot. There was many ways to hand this situation but Notre Dame was determined for them to be the only one using this logo. Chapman decided it was time to hold a public contest which they would select their new mascot. 

< Chapman's old logo

< Chapman's new logo

http://rivals.yahoo.com/highschool/blog/prep_rally/post/notre-dame-sues-tornado-ravaged-school-for-use-of-mascot?urn=highschool,wp7383

http://chapmanirish.net/ 

Graphic Designer Job Search Analysis

Salary range for a graphic designer around Pittsburg, Ks area is approximately 38,407.  Graphic designers job description is to create and develop wide range projects. You will work closely with creative director, art directors, design teams, and copywriters at your job. You will need to “sell” your concepts to clients, perform independently and with team member, and excellent interpersonal skills with supervisors, team members, clients, and vendors.  Education requirements are having a four-year Bachelor’s degree is preferred, knowledge of Mac/CS5 with excellent graphic design abilities, 3-5 years experience with a strong portfolio, experience marketing strategies. Skills and software preferred is flash, web/cd-rom, animated banners, and photography direction, experience in web development, understanding of latest trends, well organized, ability to multi-task, problem solving abilities, excellent verbal and written communication skills, strong customer-focus, confidence when pitching ideas and brainstorming with others. 

http://swz.salary.com/SalaryWizard/Graphic-Design-Specialist-Salary-Details-66762.aspx

http://www.careerbuilder.com/JobSeeker/Jobs/JobDetails.aspx?ipath=EXGOO&siteid=CBSIMPLYHIRED&Job_DID=JHN3J16QPQFQW49PS6B

Process Color Adobe Tutorial

Open Panton Color book then select Panton color of your choice.  You will notice in the bottom right hand corner a little triangle with a dot in it. This signifies that this is a Spot Color. Step two is double clicking your Spot Color in the swatch panel. In the dialog box that comes up change the Color Mode to CMKY. In the same dialog box change Color Type from Spot Color to Process Color. Click ok. You will notice that the dot that you saw before is no longer. This means that you have successfully change your Spot Color to Process Color.

 Beginning Spot Color

 Dialog box

After Process Color

http://www.pantone.com/pages/pantone/category.aspx?ca=1#PANTONE%20MATCHING%20SYSTEM%C2%AE and domain knowledge of Amanda Couch.

Photography Job Search Analysis.

Photographers have a talent of visually creating a story with their photographs that preserves the images and experience of the event. This world is their studio. You could be a traveling photographer, or work in doors at your own studio. There is no formal education that is required to become a photographer. You don’t necessarily need years of experience in this field either. Employers want to know that, you as a potential photographer have creative skills and understand the technical basics of photography. In the year of 2010 photographers were making ~$14.00 per hour and ~%29,130 per year. Photographer use Adobe Photoshop, Adobe Lightroom, and Adobe Bridge these are just a few examples of what software they use in the photography industry.

http://www.bls.gov/ooh/Media-and-Communication/Photographers.htm

Photoshop Clipping Path

When creating a Clipping Path in Photoshop you want to use your Pen Tool, Add Anchor Point Tool, Delete Anchor Point Tool and Convert Point tool for a high quality image.

• This is my starting photography.

• First you will want to create a Clipping Path around the part of the image that you want to have a silhouette of. 

• Second, go to your Path Panel and on your drop down menu click clipping path... 

• ...and then click OK. 

• This is how your image will look.

• Now double click on the layer that is on your Path Panel and save the path. 

• You have now created your clipping path. This is how your image will look. 

• You will save this file as a EPS.

Information Source http://www.graphic-design-employment.com/photoshop-clipping-paths.html

National Logo Redesign

The old logo has a defiant feel of being cheaper and could reflect that their products are cheap. You do not want this image in this business. With the new logo it gives a feel of a higher quality product. They kept the golden price tag that they have became known for in their new design. It is simple and the name Best Buy stands out more than the tag itself. They use this new logo for products and advertisement. They have neon signs at the top of their entry ways with this new logo. They also used it when sponsoring events. The new logo became their whole new brand. I like the old logo better it stands out and gets your attention. It have the feel that if you buy this bust buy product with this yellow tag that says best buy on it, you will get the best buy.



Information source: http://www.underconsideration.com/brandnew/archives/best_buys_new_tag.php