Microsoft Tag

What is a Microsoft Tag?

The Microsoft Tag marketing solution gives you and your customers the easy way to use a rich suite of recognition technologies, from QR Codes to the current Tag barcodes and beyond to the next generation in mobile, Near Field Communication (NFC). With the Tag solution, you also get access to free reporting that measures the success of each of your campaigns. Tag also offers a single free mobile app, the Tag app, that lets your customers engage with the most common recognition technologies in market today, Microsoft Tag barcodes and QR Codes.

How to generate a Tag:

It’s simple! First, create your Tag, next download your Tag, and then use your Tag. You can create a Tag in less than 5 minutes and it’s free.

You can track a Microsoft Tag when someone scans a Tag.

Why use a Microsoft tag?

Six reasons to use Microsoft Tag:
1. Without mobile marketing, your offline materials have to work extra hard to nudge your customers toward making a purchase.
2. As a marketer, you can use Tag Manager to create Tag barcodes, QR Codes, and NFC URLs, and run reports showing when and where they’re being used.
3. Experiment all you want, with a comprehensive set of features that can make all your offline materials work twice as hard
4. Tag delivers tons of customer engagement metrics that show when, where, and how often people are scanning.
5. Design campaigns that fit your brand with your choice of recognition technologies, creative options, and customer experiences.
6. Design and create your own materials, manage and monitor your campaign yourself, and update content as often as you like.




Example of Custom Tag:












Information source:

http://tag.microsoft.com/what-is-tag/home.aspx

http://specht.com.au/michael/2009/01/12/microsoft-tag-a-not-so-new-tool-for-marketing/